Social Media: What’s Next? | By Amy Delamaide

Seth Bate and I hosted a Compassion Kansas workshop on "Social Media: What’s Next?" on April 17, 2012. We had nearly 20 participants and heard from panelists Lt. Doug Nolte (Wichita Police Department), Jennifer L. Keller (American Red Cross Blood Services--Central Plains Region), and Ryan Entz (Butler Community College). The focus of this workshop was Google+ and Pinterest.


Here are the links and resources we used to build the presentation.

 



RESOURCES on Google's "Search, Plus Your World"

From the official Google blog, a post on Search, Plus Your World.
And from Mashable, a post on How Google’s Social Search Shift Will Impact Your Brand’s SEO.
And one more on social search by Danny Sullivan here.


RESOURCES on Google+: Signing up and using

To sign up, go to: https://plus.google.com/

For some important-to-follow tips on setting up brand pages, check out Heather Mansfield's post on Nonprofit Tech 2.0 on Google+ Best Practices for Nonprofits. She also gets you started on G+ with 22 Must-circle Nonprofit Bloggers and Resources on Google+.

This post from the Nonprofit Quarterly was useful, too: Google+: Social Media for Entrepreneurs


 


RESOURCES on Pinterest.com

A good place to start is with the Nonprofit Tech 2.0 post on How to Get Your Nonprofit Started on Pinterest.

For more information about how nonprofits could use Pinterest, check out these posts:

• Nell Edgington on Social Velocity: Why I love Pinterest and Nonprofits Should Too
• From Cynthia Price: Pinterest Lets You Share the Things You Love
• From John Haydon: 12 Ways to Use Pinterest for your Nonprofit
• From Marketing Land: 21 Unexpected Ways Brands Can Use Pinterest

And the Chronicle of Philanthropy has articles here and here about nonprofits using Pinterest. If a flowchart would help, here's a flowchart for whether your business (or nonprofit!) should be on Pinterest. (Hint: B2B = business to business. B2C = business to consumer, customer, or client. Most nonprofits are B2C, but some exist to support other organizations, in which case they are closer to B2B.)


CONNECT

• Digital Wichita hosts a social media breakfast on the 3rd Wednesday of the month at 7:30am at Mead’s Corner.

• Digital Wichita group on Facebook.

• Find out what your community offers.

LEARN MORE

• May 15th: Webinar by Heather Mansfield at Nonprofit Tech 2.0. on Google+, 1-2:30pm ET. Sign up here.

• June 14th: Nonprofit Chamber of Service, Session 2 in Administrative Professional Development Series: Managing Electronic Communications, 11:30am-1pm. More info here.

• July 24th: Ben A. Smith workshop Social IRL: Social Media for Non-profits and Social Good, free, 9am-4pm, at Kansas Humane Society.  Sign up here.